Homes4U hired Reedsmore to produce an MTV Cribs-style video for their Facebook promotion, in conjunction with their sporting partners Sale Sharks.
To enter, viewers had to count the rugby balls in the video which had been placed around the home of Sharks head coach Steve Diamond, and put their answer in the comments below the video.
Following a half-day shoot on location at Steve Diamond’s home in Knutsford, we cut the video with additional game footage of the Sharks in action, added and cut to length an appropriate music track and created and animated graphics to go over the
When creating video for social media it’s important to remember that most videos are watched without sound, and are usually viewed in a small window on a small screen. Given these conditions, on-screen text is crucially important to the success of the campaign, and must be large enough, and left in vision for long to be legible, without weighing on the pace of the overall production.
Like most businesses, Homes4U have presence across several social media channels. To keep everything straightforward, the competition was to take place solely on the Homes4U Facebook page. But they wanted to ensure that nobody missed out, so anyone following on Instagram and Twitter would be directed to the Facebook page so they could join in.
We also cut two trailers to promote the competition. The first was designed to run on all of Homes4U’s social media channels in the week before the competition’s launch, generating broad awareness and interest in the promotion among all of Homes4U’s social followers, as well as fans of Sale Sharks.
The second trailer was to run on all social media channels other than Facebook while the week-long competition was open. This signposted followers on other social media to the Facebook page where they would be able to enter.