Dutch financial technology startup Wizzle hired Reedsmore to produce a series of interview videos to introduce their company products and services to various target audiences.
The videos are designed to be watched in any order and work whether viewed individually or conjunctionally. This enabled Wizzle to deliver targeted messages to different audience segments with varying interests and levels of knowledge about the company.
Video: About The Company
Aimed at all key audiences (potential investors, franchisees and customers) this video provides a closer look at the company’s origins, structure and the people involved. Wizzle’s managing director Mark Noorlander gives a general overview of what Wizzle offers, what makes it unique and its current stage in development.
Video: For Franchisees
This video, aimed at potential franchisees, introduces the franchise opportunity and addresses the way the franchise operates.
Video: For Investors
This video adds further depth by approaching Wizzle’s offering offering from an investor’s perspective.