What Are Tutorial Videos?

Reedsmore’s tutorial videos helped StubHub reduce their customer service bill by more than 33%. Read the case study.

Tutorial videos – sometimes called how-to videos or walkthroughs – give the viewer a step-by-step guide to completing a task, from building a wardrobe to navigating a website.

Tutorial videos help cut support costs by reducing the need for one-to-one support.

They also increase customer confidence by showing customers that you provide superior, easily accessible after-sales support.

And they can sway buying decisions by demonstrating the full potential of your product or service before purchase, reinforcing your customers’ confidence in their decision, eliminating buyer remorse and reducing complaints and returns.

Key Benefits of Tutorial Videos

Expert Guidance

Deliver quality coaching and teaching, clearly and succinctly, without any waffle or distractions.

Always On

The viewer can pause, rewind, review and return to the video as many times as they want, learning at their own speed.

Searchable

Enable your users to find answers quickly and easily. Clear titles and descriptions can also vastly improve your SEO.

Global Reach

Reach global markets on a local basis by creating foreign-language versions of videos for use across multiple territories.

Who Uses Tutorial Videos?

  • Websites, Software and SaaS Providers. Help new users to rapidly learn how to use your software, help seasoned users discover advanced functions and help everyone troubleshoot successfully, without having to call on you for help.
  • Product Vendors. Ever had trouble with a flat-pack? Ikea US provides tutorial videos to show customers how to assemble its products, increasing customer confidence prior to purchase and customer satisfaction after the sale is complete.
  • Consultancies and Service Providers. Gain an edge over your competitors by demonstrating that you’ve got the knowledge and skills to meet the needs of your prospective clients, giving them clear reason to choose you.

Reedsmore’s tutorial videos helped speed up onboarding and improve new-user engagement for Eagle Eye. Read the case study.

Discover More

Learn how tutorial videos from Reedsmore can help you efficiently educate your customers and team.

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