Reedsmore’s tutorial videos helped StubHub reduce their customer service bill by more than 33%. Read the case study.
What Are Tutorial Videos?
Tutorial videos – sometimes called how-to videos or walkthroughs – give the viewer a step-by-step guide to completing a task.
That task could be something hands-on, like building a wardrobe or baking a cake. Or it could be something virtual, such as operating a piece of software or navigating a website.
Why Use Tutorial Videos?
- Reduce support requests. Help customers learn to overcome common difficulties without the need for one-to-one support.
- Increase customer confidence. The presence of tutorial videos can influence buying decisions by demonstrating to customers that you provide superior, easily accessible after-sales support.
- Highlight features and benefits. Tutorial videos can help sway buying decisions by showing customers the full potential of your product or service before they buy. And after they have made their purchase, these videos ensure they maximise the potential of their product, reinforcing their confidence in their decision and eliminating buyer remorse.
Reedsmore’s tutorial videos helped speed up onboarding and improve new-user engagement for Eagle Eye. Read the case study.
Key Benefits of Tutorial Videos
Deliver quality coaching and teaching, clearly and succinctly, without any waffle or distractions.
The viewer can pause, rewind, review and return to the video as many times as they want, learning at their own speed.
Enable your users to find answers quickly and easily. Clear titles and descriptions can also vastly improve your SEO.
Reach global markets on a local basis. Foreign-language voiceovers and captions can repurpose one video for use across multiple territories.
Who Uses Tutorial Videos?
Learn how tutorial videos from Reedsmore can help you efficiently educate your customers and team.
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