What Are Tutorial Videos?
Tutorial videos - sometimes called walkthrough videos or how-to videos - give the viewer a step-by-step guide to completing a task.
That task could be something hands-on, like building a wardrobe or baking a cake. Or it could be something virtual, such as operating a piece of software or navigating a website.
Why Use Tutorial Videos?
Reduce Support Requests
Help customers learn to overcome common difficulties without the need for one-to-one support.
Increase Customer Confidence
The very presence of tutorial videos can influence buying decisions by showing customers that you provide superior, easily accessible after-sales support.
Highlight Features and Benefits
Not all functions of a product or service are immediately visible. Tutorial videos demonstrating hidden features, benefits and uses can help sway buying decisions by showing customers the full potential of your product or service before they buy.
Then, after they have made their purchase, your tutorial videos ensure they maximise the potential of their purchase, reinforcing confidence in their buying decision and eliminating buyer remorse.