From Awareness To Action
Promotional video campaign for The Best of Manchester, described by the client as “a phenomenal success”. Read the case study.
What makes an effective promotional video campaign depends on your target audience, your goals and your line of business. However, any good strategy uses a combination of ongoing brand building and periodic promotions.
Awareness campaigns work through the repeated exposure of your audience to the key characteristics of your business or brand. The message is broad, enabling you to re-use the videos periodically in order to build long-term brand recognition.
Limited-time campaigns are bright and brief. They present a clear, specific offer and create urgency for viewers to take action. Limited-time campaigns are used to effectively promote flash sales, special offers and competitions.
Why Choose Reedsmore?
We create bespoke video campaigns designed to connect specifically with your target audience. No cookie-cutter templates or off-the-shelf solutions.
Promotional videos help you to generate brand awareness over the long term while limited-time campaigns prompt customers to buy right away.
We’re experts in delivering the best for your budget, from maximising the use of time and resources to creating new content from existing material.
Your Trusted Production Partners
“Cribs” promotional video campaign for Homes4u. Read the case study.
At Reedsmore, we view every production as a partnership between our client and our team.
You know your business, your customers and what they respond to. You know how they spend their time and what they like.
Your input brings local knowledge, nuance and flavour to the production, while we bring the ideas, the experience and the expertise.
Whether for a one-off event or as part of a wider campaign, together we create promotional videos that resonate with your target audience, increasing brand awareness, expanding your market and ultimately driving sales.
Learn how promotional videos can help get your products and services seen by your target audience.
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