One in a series of CEO interview videos produced by Reedsmore for Informed Solutions.

Powerful, Personal and Clear

Start building a trusting working relationship, even before you’ve had first contact with your client.

Interview videos from Reedsmore enable prospective clients to see and hear you speaking with authority and candour about your area of expertise.

The globally-recognised format of a television news interview empowers your experts, professionals and business leaders to openly convey their honesty, transparency and sincerity to your target audience.

This helps your customers to rapidly build confidence and trust in your key people, ensuring that every working relationship gets off to a flying start.

Key Benefits

Efficient and Effective

We can produce several videos from a single shoot, delivering maximum impact for minimum spend.

Stress-Free Production

We make it easy for you to look great on screen. No lines to learn, no need to speak into a camera or read from a prompter.

Right Every Time

Expert guidance and coaching is on hand throughout production to ensure you get the most from your shoot.

Who Needs Interview Videos?

Trust is an essential element of any succesful working relationship, but particularly in knowledge-based industries.

Interview videos enable you to demonstrate your authority and expertise, immediately boosting a customer’s trust in your people and your brand.

In particular, providers of personal professional services such as legal, accounting, healthcare and financial services can see significant benefits from using interview videos to rapidly build trust.

Use Cases

Video interviews convey a warm, personal message to your target audience. This can be especially effective for:

  • Explaining what new customers can expect when they begin to engage with your business.
  • Stakeholder communications for prospective and existing investors, addressing the effects of recent news and developments both within and outside the business.
  • Demystifying of procedures and processes which may be standard in your line of business, but alien to outsiders.
  • Tailoring messages to content-specific audiences.

“Meet the Founders” interview video produced by Reedsmore for Dutch fintech startup, Wizzle. Read the case study.

Why Choose Reedsmore?

With more than a decade of experience in television news production, Reedsmore are experts in setting up, conducting and producing professional on-camera interviews for outstanding results.

  • Experienced, professional interviewer asks genuine questions to receive genuine answers. No need to memorise any lines.
  • Professional coaching and direction is on hand during your shoot, so you’ll appear natural and relaxed on camera.
  • Pre-planned questions. Topics and questions are agreed in advance so we cover everything you want and nothing you don’t. No awkward surprises.

Discover More

Learn how interview videos can help your business make a direct connection with your target audience.

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