What Are Tutorial Videos?

Tutorial videos - sometimes called walkthrough videos or how-to videos - give the viewer a step-by-step guide to completing a task.

That task could be something hands-on, like building a wardrobe or baking a cake. Or it could be something virtual, such as operating a piece of software or navigating a website.

Why Use Tutorial Videos?

Reduce Support Requests

Help customers learn to overcome common difficulties without the need for one-to-one support.

Increase Customer Confidence

The very presence of tutorial videos can influence buying decisions by showing customers that you provide superior, easily accessible after-sales support.

Highlight Features and Benefits

Not all functions of a product or service are immediately visible. Tutorial videos demonstrating hidden features, benefits and uses can help sway buying decisions by showing customers the full potential of your product or service before they buy.

Then, after they have made their purchase, your tutorial videos ensure they maximise the potential of their purchase, reinforcing confidence in their buying decision and eliminating buyer remorse.

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Who Uses Tutorial Videos?

Websites, Software and SaaS Providers

Enhance your user experience with tutorial videos. Help new users to rapidly learn how to use your software, help seasoned users discover advanced functions and help everyone troubleshoot successfully, without having to call on you for help.

Teachers and Tutors

Raise your profile and boost your SEO by sharing your knowledge, helping others and showing the world that you are a go-to authority in your field of expertise.

Product Vendors

Ever had trouble with a flat-pack? Ikea US provides tutorial videos to show customers how to assemble its products, increasing customer confidence prior to purchase and customer satisfaction after the sale is complete.

Consultancies and Service Providers

Gain an edge over your competitors by demonstrating that you've got the knowledge and skills to meet the needs of your prospective clients, giving them clear reason to choose you.

Ready To Find Out More?

Want to know how tutorial videos from Reedsmore can help your business connect with your customers?

Get in touch today to arrange a call.