Software-as-a-service (SaaS) provider Eagle Eye needed a series of videos to assist with onboarding new users of their Promote platform.
Tutorial video produced by Reedsmore for Eagle Eye.
Eagle Eye’s Challenge
The Eagle Eye Promote platform is a specialist service used by grocery suppliers for inserting promotional offers and discounts into supermarket barcode systems. The system is both efficient and effective, but the wide variety of options available to users to tailor their promotions presented new users with a lot to learn in a short space of time and in an unfamiliar environment.
The goal of these videos was to give new users a starting point from which they would be able to easily and competently create their first promotional campaign.
First we spent some time with a member of Eagle Eye staff becoming familiar with the Promote platform and determining where the sticking points were for new users. We then drafted scripts specifically designed to guide new users through the basics of using the platform, as well as detailing use-case scenarios for particular functions.
We then recorded the visuals of the walkthroughs to follow the scripts, making minor script adjustments The scripts were then sent for voiceover recording and animated sections were created in the Eagle Eye brand style. Finally, everything was edited together and the finished videos were delivered.
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Eagle Eye reported that the videos were a great success, increasing the speed and level of uptake of the platform among new users.
“[Reedsmore is] a very professional organisation with vast knowledge and experience.
We are very pleased with the end result.”
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