Homes4U hired Reedsmore to produce an MTV Cribs style video for their Facebook competition campaign, running in conjunction with their sporting partners, Sale Sharks.
“Cribs” promotional campaign produced by Reedsmore for Homes4U.
The object of the competition was for viewers to count the rugby balls in the video (placed around the home of Sharks head coach Steve Diamond) and enter by placing their answer in the comments below the video. The winner would be selected at random from the correct entries.
Following a shoot on location at Steve Diamond’s home in Knutsford, we cut the video with additional game footage of the Sharks in action, added and edited an appropriate music track and created branded animated graphics to go over the edit.
Homes4U “Cribs”: Trailer no. 1
Like many businesses, Homes4U has presences on several social media platforms. In order to keep everything straightforward, the competition was to take place solely on the Homes4U Facebook page. However, they wanted to ensure that nobody missed out, so we also produced two trailers to promote the competition which alerted anyone following on Instagram and Twitter to the Facebook page so they could enter.
Homes4u “Cribs”: Trailer no. 2
The first trailer was designed to run on all of Homes4U’s social media channels in the week before the competition’s launch, generating broad awareness and interest in the promotion among all of Homes4U’s social followers, as well as fans of Sale Sharks.
The second trailer ran only on social media other than Facebook, after the promotion had gone live, directing users to the competition on the Homes4U Facebook page.
What the Client Said
From Facebook alone the stats we have seen have been incredible… The content was a definite success and I feel worked really well as a brand awareness exercise.
The engagement level and reach of the post exceeded my expectations and has been our most successful to date so I am very pleased.